It’s far from easy to distinguish yourself from your competitors when you operate in a field with lots of competition. It’s one of the reasons why I really admire Renate Verhage. This lady manages to give her Hair Salon ECO coiffures a very strong and recognisable brand identity. She did this by making some smart decisions very early on in her career. Long before it was even remotely hip, Renate started to work with products which are environment friendly and not tested on animals. She strongly feels that her salon has to be as Eco friendly as possible, even though it’s not always the easiest way to work.
Now don’t expect ECO coiffures to be goofy or somewhat alternative. On the contrary, the salon is fresh, modern and welcoming. Whether you need the perfect haircut, a gorgeous colour or some serious style advise, you’re in very capable hands with this small team of experienced hairdressers. And they are fun to be around. I really enjoyed spending some time with them when photographing a few of their customers for a new website. These ‘models for a day’ looked totally amazing. I’ll post some photo’s of the salon session to proof my point.